Down: The Dating Application Using Shame Out of Getting Down

TL;DR: Whether you are searching for a secure location to time or an exclusive location to attach, Down may be the #1 app to make to, specifically if you’re a female. With 2 million consumers and 50 per cent of fits satisfying IRL, getting a night out together or obtaining down has not been easier or even more fun. 

Intercourse frequently is a taboo subject matter, particularly if youare looking for this. But online dating sites is often as taboo.

How have you been meant to just appear and state all you have to is actually a hookup without feeling accountable? You will do it through the Down app.

Or how have you been supposed to start yourself to online dating if you’re unpleasant making use of the atmosphere? Once more, you do it through Down app.

Down is the most protected and confidential strategy to express what you need (and acquire what you need) – no embarrassment or fear!

How to “Get Down” or “Get Date”

out-of expanding aggravation aided by the matchmaking industry, Colin Hodge cofounded Down (formerly generally Bang with Friends) in January 2013 as a way for individuals clearly, and independently, state whatever theyare looking for without embarrassment.

Members, whose average age brackets between 18 and 35, register through Facebook, and Down makes use of their friends, friends of pals as well as other contacts to produce matches.

For something a tad bit more really serious, customers can choose to “Get Date,” but if they demand anything even more casual, they can decide “Get Down.'”

Keeping with the anonymous theme, regardless a person picks, the person on the other side end cannot see who they are until they also decide to get a date or get down.

Unlike the majority of internet dating sites, people don’t need to complete a long profile with brilliant stories, and involvement is completely secret unless the users decided to go with normally.

Consumers are given a Bangability score, which Hodge said is actually a “key formula” based on how people have viewed them and exactly how lots of people are thinking about conference for either a date or even for getting straight down.

Down, which is available on iOS and Android, is establishing a unique element also known as “Daily Picks,” in which consumers obtain the 10 greatest fits during the day in the place of being forced to swipe through 100s, if not thousands, men and women to obtain a match.

“it’s simply an easy way of swallowing inside application, investing 30 seconds after which going on along with your time – make fully sure you get that big date establish for your few days and feel like it is not an overwhelming procedure, but it is a thing that just suits into the life,” Hodge stated.

Not another sketchy hookup app

So what keeps Down from getting grouped with spammy hookup programs? Trustworthiness.

Down took the thing that was lacking from market (a dating site that’s not scammy or appearing to be as well perfect) and produced a manner for folks to get in touch in a fashion that they understand is actually giving them what they need and not throwing away their own time.

“we are so accustomed to people sort of sugar-coating the matchmaking world,” Hodge stated. “We wished to give people a far more honest solution to relate genuinely to both and make sure we’re not, honestly, bullshitting all of them,” he mentioned.

This honesty is shown in Down’s user base.down3

Based on Hodge, the firm got the personal method to gaining grip, using word of mouth to spread the headlines about the web site, with led to an even more genuine product and clients.

“which is kept the standard of all of our site higher. It’s also held the portion of men and women coordinated and happening a night out together higher,” he stated.

Another enjoyable reality: it is mostly women that are looking to get down.

Hodge stated 75 % of females decide to get down in comparison to 65 percent of men, citing protection because explanation.

“honestly it is a much safer environment than satisfying complete visitors,” the guy stated. “We want to give females the capacity to end up being the same component for the courting procedure also to possess liberty to choose whatever intention they demand.”

a modern secret admirer

The response from customers has-been overwhelmingly grateful. Hodge mentioned everyone is thrilled having a place where they can state what they want free from view, and Down is actually thrilled to have for them.

“individuals are doing this in any event offline, therefore we might as well give them technology to do it in a better way,” he mentioned. “We understood, particularly for younger generation, there had been a need to bring online dating to the contemporary age and also make it a whole lot easier.”

Hodge motivates people to anonymously invite pals they want to get all the way down with through the website. And you thought it – anyone you ask don’t understand it’s you until they subscribe.

“We want people to invite their friends in a key method through application, and I also think elevates everybody’s odds of success,” the guy said. “It really is a modern-day key admirer notice you’ll send your pals via text message.”

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